Best Western Hotels in Brazil: Northeastern Beaches, Salvador, and the Mountain Interior
Brazil's Best Western catalogue is concentrated on the northeastern coast, in Alagoas and southern Bahia, which happens to be where a lot of travellers want to be anyway: reef-protected beaches, colonial towns, and easy flights from São Paulo or Rio. This guide looks at where those two hotels sit, what else the region offers, and how to think about destinations like Salvador and Brazil's inland thermal-spring towns where the brand isn't currently represented.
Maceió: reef pools and the Jatiúca beachfront
Best Western Premier Maceió sits in the Jatiúca area, the stretch of Maceió's shoreline known for calm, reef-protected water and a steady run of beachfront kiosks. This is the part of the city most visitors base themselves in, rather than the older downtown core, because the beach is the main draw and Jatiúca keeps you a short distance from restaurants and the main beachfront avenue.
Maceió's airport, Zumbi dos Palmares International, connects to major Brazilian hubs, and from there it's a straightforward taxi or ride-share into the Jatiúca/Pajuçara hotel strip rather than a multi-stage transfer.
Plan on at least two full days to see the natural pools that form offshore at low tide, usually reached by jangada (traditional sailboat) from Pajuçara beach, plus a half-day trip north to Praia do Francês, a longer beach with a livelier surf scene. Four nights lets you add a day trip toward the cliffs and lagoons further along the Alagoas coast without rushing.
Porto Seguro: Brazil's Discovery Coast
Best Western Shalimar Praia Hotel is positioned for the beach side of Porto Seguro, in the part of southern Bahia that Brazilians call the Costa do Descobrimento, where the first Portuguese landing is commemorated in the old town above the cliffs.
Porto Seguro functions as the transport hub for a wider beach region: ferries and shuttle vans run south to Arraial d'Ajuda and on to Trancoso, two villages with a different, quieter pace than Porto Seguro's own beachfront. Most travellers use Porto Seguro as a base for two or three nights and treat Arraial and Trancoso as day or overnight trips.
The historic upper town (Cidade Histórica) is worth an afternoon for its colonial churches and views over the river mouth, separate from the beach strip where most hotels, including this one, are located.
Salvador: culture and coast, a separate trip
Salvador is the cultural anchor of Bahia, built around the Pelourinho historic centre, Afro-Brazilian religious and musical traditions, and a food scene distinct from the rest of the country. It's a reasonable add-on to a Porto Seguro stay since both are in Bahia, though they are not close enough to treat as a single base; flying between them, or connecting through Salvador's international airport, is the normal way travellers link the two.
There is no Best Western in Salvador in the current catalogue. If a stay in the city itself is the priority, check the live hotel list on the site before planning dates, since availability and the catalogue can change, and treat Salvador for now as a separate booking rather than an extension of a Porto Seguro trip.
Thermal springs and the mountain interior
Brazil's interior has a well-established thermal-spring and mountain-town circuit, including Caldas Novas and Rio Quente in Goiás, and hill towns such as Poços de Caldas in Minas Gerais or Campos do Jordão in São Paulo state, all popular for cooler weather and spa-style breaks away from the coast.
None of these inland destinations currently appear in the Best Western Brazil catalogue. They're worth knowing about as a contrast to the beach-focused northeastern hotels, but for now they'd need a different hotel brand or a separate search; worth checking the site periodically in case the Brazil list expands inland.
How to book the best rate
Rates on Best Western's own site move with demand, season, and how far ahead you book, so there's no fixed figure worth repeating here — check the live rate for your dates directly on the property page rather than relying on a number from a guide.
Booking direct through bestwestern.online skips third-party markups and account requirements; you don't need to create a profile to secure a room, and there are no extra booking fees layered on top of the room rate.
Shoulder-season dates around the Brazilian winter (June–August) tend to see lower demand on the northeastern coast than the peak of Brazilian summer (December–February) or Carnival, which is the single busiest and most expensive stretch nationwide.