Best Western Hotels in Brazil: Maceió, Porto Seguro and Beyond
Best Western's presence in Brazil is concentrated on the northeastern coast, in two of the country's most visited beach destinations: Maceió and Porto Seguro. This guide covers what each area offers, how to plan a stay around them, and what to expect if your itinerary also includes Salvador or Brazil's inland thermal and mountain regions. Book direct on bestwestern.online for either property, no account needed and no third-party markup.
Maceió: the northeastern beach base
Maceió is the capital of Alagoas and one of the calmer northeastern beach cities, known for calm, reef-protected waters along Pajuçara and Ponta Verde. The Best Western Premier Maceió sits in this beach-city environment, making it a workable base for travellers who want walkable access to the shore without staying deep in a resort compound.
Most visitors fly into Zumbi dos Palmares International Airport, a short drive from the main beach neighbourhoods. Plan on at least three or four nights if you want to combine city beach time with a boat trip to the Francês and Gunga beaches south of town, which many travellers rate as the highlight of a Maceió stay.
The dry season (roughly September through January) tends to bring the steadiest weather, though the northeastern coast sees rain year-round in shorter bursts. Check current rates and room availability directly on the hotel page before booking, since northeastern coastal demand shifts sharply around Brazilian school holidays and Carnival.
Porto Seguro: history and reef coast
Porto Seguro, in southern Bahia, is where Portuguese colonisation began, and the historic centre (Cidade Alta) still reflects that with colonial-era streets above the modern beach town below. The Best Western Shalimar Praia Hotel is positioned in this beach-town setting, useful for travellers splitting time between the town's nightlife strip and day trips along the coast.
The Porto Seguro coastline is a springboard for the Costa do Descobrimento: Arraial d'Ajuda, Trancoso, and Caraíva are all reachable by boat, ferry, or a short drive, and most travellers base themselves in Porto Seguro for at least the first two nights before deciding whether to move further down the coast.
Porto Seguro's airport handles a reasonable number of domestic flights, which makes it a practical entry point for the whole southern Bahia coast rather than a single-destination stop. Build in buffer days if you plan to add Trancoso or Caraíva, since local transport there runs less frequently than in Porto Seguro itself.
Salvador: culture and coast
Salvador da Bahia is the cultural anchor of the northeast, with the Pelourinho historic centre, Afro-Brazilian cultural life, and a coastline that stretches well beyond the old town. It pairs naturally with either Maceió or Porto Seguro on a longer northeastern itinerary, since both are a short flight away.
At the time of writing, our Brazil catalogue is centred on Maceió and Porto Seguro rather than Salvador itself. If Salvador is part of your route, search bestwestern.online directly for current listings in the city, or plan it as a separate leg of your trip booked through another channel while keeping your beach nights at one of the two Best Western properties above.
Thermal springs and the mountains
Brazil's inland thermal-spring towns (such as those in Goiás) and mountain regions (like the Serra da Mantiqueira in São Paulo and Minas Gerais) draw a different kind of traveller, focused on hot-water pools, cooler climate, and hiking rather than beach time. These areas are worth knowing about if you're building a broader Brazil trip beyond the coast.
Our current Best Western catalogue in Brazil does not include a property in these inland regions. If thermal springs or mountain towns are on your list, treat them as an add-on leg to your itinerary and check bestwestern.online periodically, since new properties are added to the network over time.
How to book the best rate
Rates at both Maceió and Porto Seguro shift with the calendar: expect higher demand and pricing around Brazilian Carnival, New Year's, and mid-year school holidays, and comparatively better availability in the shoulder months outside these windows.
Because rates are live and change daily, always check the current price directly on the hotel's page on bestwestern.online rather than relying on a figure you saw elsewhere. Booking direct avoids third-party markups and means any promotions or rate adjustments apply automatically without needing an account.